E-commerce Packaging Design Tips to Delight & Keep Customers Coming Back
Imagine your customer is waiting with anticipation for their online shipment. The doorbell rings. They sprint to open the package. What they experience next might make or break their loyalty to your brand. That initial touch, that moment of unboxing – it's magic, pure magic when you get it right. Your packaging is not only protection for your products. It's the first handshake of your brand with consumers. It talks for you before you do. Ready to make every delivery a joy to behold? Let's explore packaging design tips that will keep customers coming back again and again. Why Packaging Design Matters More Than Ever Online shopping has taken off. Customers can't feel, see, or experience products before purchasing. Your packaging is their first genuine experience with your brand. Make it meaningful. Good packaging design instils confidence. It generates enthusiasm. Perhaps most importantly, it converts occasional buyers to loyal customers. Research indicates that 72% of co...