Why Flexible Packaging is Winning the FMCG Industry
  Enter any supermarket today, and you will observe something interesting. Slim pouches, convenient sachets, and light wrappers are gradually replacing those heavy glass bottles and cumbersome cardboard cartons. It's not merely a trend—it's a revolution before our very eyes. Flexible packaging is conquering the FMCG (Fast-Moving Consumer Goods) sector, and there are some seriously good reasons why. What is Flexible Packaging? Before we go in-depth, let's know what we are discussing. Flexible packaging is precisely what the name suggests—packaging material that can be flexed, folded, and moulded around products. Consider your favorite packet of chips, the coffee packet you opened this morning, or that stand-up shampoo sachet. In contrast to rigid glass or hard-plastic containers, these packages consist of flexible films and materials that mold themselves around their contents. The Big Shift: Why Companies Are Choosing Flexible Packaging With changing consumer tastes and sust...
